Welcome

I’m Abi.

Meet my creative studio exploring bringing happiness to people and enabling a transformation with visionary founders and companies. I custom-craft strategies and use design to inspire passion, incite action, and propel change.

Working at the intersection of digital product design and brand identity, I am privileged to influence products used and loved by millions. I’ve worked for Apple, PayPal, Huawei Consumer, HelixRe (Former GoogleX spinout), and more. Currently, I’m head of design at you.com, where I help redefine how the Internet is summarized through search. We live in unprecedented change, opportunities, and a profound need for more relevant and trusted experiences. Therefore, the look and feel of your product matter more than ever. As an experienced digital transformation, product design, and brand strategist and passionately driven creative, I can collaborate with you to make your product and customer experience relevant, meaningful, and aesthetically pleasing. Find out what I can do for your start-up or company. Then, contact me to discuss the next steps today.

I’m currently the Head of Design at Susea, Inc., AKA you.com, a startup based in the San Francisco Bay Area. I focus on redefining experiences that respect digital well-being, trust, and human attention by utilizing the latest AI technology, such as ChatGPT. In addition, I closely collaborate with the founders, product design, research, and strategy functions.