Case Studies

As head of design and in similar positions with start-ups, I’m often performing a dual role where I am responsible for user experience and branding. Here my work translates into product requirements, user experience design, and the creation of extensive design systems, including the look and feel of a product and all its touchpoints, typography, iconography, color palette, imagery, logo, tone of voice, and even in some cases, branding and naming.

This gallery showcases mostly branding that I have done for some companies, including start-ups, in cooperation with the world’s most talented partners and agencies.

For my work at Apple or Huawei Consumer (including branding for Huawei), please refer to these two sections (links below):

Apple Case Studies
Huawei Consumer Case Studies

Credits

The best work happens with the best team members. I am indebted to the amazing contributions of my partners and friends at:

Peter Falt at BMW Designworks, Susanna Dulkinys, Erik Spiekermann and Paul Woods of Edenspiekermann, Heather Fullerton and Maik Kähler at Moon to Mars, and Wondros for their incredibly creative and original work.