As the first company to emerge from Google X, Helixre (acquired by Density) leads the charge to bring ‘digital twinning’ to all. Helix creates real digital equivalents of entire buildings at a fraction of the usual time and cost. 

My job was to bring the company’s first design leadership and create a North Star for its entire DNA design ecosystem, including product and brand. Working with the founder, CEO Nick Chim, and the other founders and investors, we created a start-up culture and creatively stimulating environment, a brand, visual identity, rebrand, and the company’s website — (especially the structure and functionality of the landing page), explainer videos as innovative as their technology, and of course the interface design of the product itself.

We started as Flux; however, the company had to be renamed for trademark and legal reasons. However, the product and strategic direction remained the same. After the rebrand and design, Helix experienced dramatically accelerated growth, with Q3 revenue up more than 100% over Q2, which was more than double the previous quarter (PR Newswire).

Visit the website at www.density.io.