Work
What I do
See Also
Apple
Huawei
PayPal
Other work
Like an architect of the future, I design holistic systems that impact and improve our world. In addition, I strive to inspire and radically challenge the companies I work with to be and stay at the forefront of their industries in design, technology and innovation.
Work History
Employers:
I had the fortune to be part of the world’s most iconic and valuable companies, including Apple, Huawei, PayPal, and Silicon Valley’s most notable start-ups, exactly when each of these companies has been undergoing a tremendous transformation — through design.
Apple, Inc. (Former employer)
During Apple’s most transformative years between 2001 - 2011, I worked with Apple’s leadership team to lead and manage many of Apple’s most visible projects and initiatives, including Apple’s professional applications, which had been having high visibility and endorsement by Steve Jobs, a new visual design language for desktop and devices — including the first look & feel of iOS, dark mode for macOS X and other innovative design standards that influenced Apple’s world-class design for many years to come. more…
Huawei Consumer (former employer)
Headed the development of Huawei Consumer as VP and Chief Designer, including mobile User Experience (UX) and branding design with a human-centric and intelligent approach. Created a brand-new design department for the Huawei consumer division — a world-class, global design team of 100+ employees with offices in Beijing, Shanghai, Shenzhen, London, Paris, Munich, and San Francisco. more…
Recent engagements
SKAI is an autonomous vehicle — a radically simple air mobility system designed to go from A to Anywhere. Branding, product (look & feel), UX, and vehicle transportation design brief and leadership by Abi with BMW Designworks. more…
Nanoscentlabs is making scent readable by combining the hardware (Scent Recorder) and the software (cloud based scent recognition algorithms) for the deployment of the scent recognition service. Brand strategy, look & feel by Abi with Edenspiekermann. more…
Nacero is bringing a new, cleaner gasoline to market that helps reduce greenhouse emissions. Brand strategy, look & feel by Abi with Edenspiekermann. more…
quoori, inc. (stealth)
Built a company from 0. This 30+ all-star global team (from Adobe, Uber, Essential, Samsung) is responsible for all go-to-market activities for Quoori, including all x-functional development across the org; this team develops all product development itself, ensuring a seamless experience from all touch points in the eco-system.
my work
Whatever it is, the way you use design and attention to every detail can make all the difference. I can help you.
Through my work…
…I participate in experiences and settings if and when technology gives me an unprecedented degree of influence on people’s lives. That’s because both design and the humanities keep what’s meaningful and beautiful in focus. By creating a North Star and advocating for people, I can help ensure that any form of influence or power is wielded responsibly.
